Core Faculty

Faculty Members

  • Mr. Jim Brunke

    Brunke & Associates, LLC

    Passionate about the science, technology, mechanics and logistics of flight, Jim Brunke
    always knew he wanted to be in aviation. His career in aerospace began over 35 years ago on a hanger floor in Southern California and advanced to senior management and CEO positions in global aerospace services and support.

    Growing up in northeast Portland, he would ride his bicycle out to where he could see airplanes take off and land at Portland International Airport. He once stated "Airplanes take people to far away places. I always knew I had to be a part of that modern miracle".  After serving in the United States Air Force in Southeast Asia, he graduated from the Northrop Institute of Technology in Inglewood, Calif., and earned Airframe and Power Plant licenses with the U.S. Federal Aviation Administration. He then joined Continental Airlines in Southern California. In less than two years, he was promoted to Continental’s Technical Services group as a Maintenance Training Instructor and Technical Documentation Writer.  Jim’s next career move was to the North American Aviation Division of Rockwell International
    as a member of the technical staff. In this capacity he was responsible for maintenance and engineering analysis of the B1 Bomber. 

    Following that assignment, Jim was promoted to Manager of Avionics Support. Later, he was promoted to Director of Advanced Logistics and subsequently promoted to Director of Product Support for North American Aviation. During this period he obtained his MBA from Pepperdine University.

    In 1995, NAA was acquired by Boeing. Jim’s first assignment as a Director of McClellan
    Aviation Services, was leading the team that won the winning proposal for one of the first public/private competitions in government procurement. Immediately following, Jim began his executive career with Boeing when he was appointed President and CEO of Boeing Aerospace Services, a wholly owned subsidiary headquartered at Cape Kennedy in Titusville, Florida. In that capacity, his responsibilities included management of aircraft maintenance, repair and overhaul for virtually all of Boeings defense related aircraft. 

    In 2003, Jim was promoted to Vice President, Supply Chain Services. In this position, he was responsible for all spares, repairs and component overhauls for all of Boeing’s defense products and services. During his leadership, the spares unit grew to over one billion dollars in gross sales. Following this, he was named Vice President, Advanced Logistics for Integrated Defense Systems. 

    Returning to the commercial side and transferring to the Seattle area in 2006, Jim was named Vice President Global MRO services for Boeing’s Commercial Aviation Services. Jim successfully lead the Boeing Commercial Aircraft AOG repair teams, created the MRO strategy for Commercial Aviation Services and was appointed to the Board of Directors of Boeing Shanghai Aviation Services Inc. Jim’s final assignment at Boeing was Vice President and Chief Executive Officer of Boeing Shanghai Aviation Services Inc., a Chinese joint venture company. In that role, Jim lead a multi-national staff of over 350 technical professionals in the construction and start up of a state of the art MRO facility. This facility, located at Shanghais Pudong airport, totals 500,000 square feet and is capable of MRO services on all types of commercial airplanes.

  • Dr. Paul Cohen

    Edgar S. Woolard Distinguished Professor, North Carolina State University

    Paul Cohen received his BS degree in Industrial Engineering from the University of Rhode Island and MS and Ph.D. degrees in Industrial and Systems Engineering from Ohio State University. He has also worked industrially at Battelle Memorial Institute and the Wanskuck Co. performing metalworking research. His work has focused on the modeling of plastic deformation processes, development of new tooling materials and tribology. His more recent research has
    examined properties and processes at the nano-scale. He has served in leadership roles in industry-based university research centers, published over 100 papers and served in editorial positions for leading journals. He has won numerous awards from the Institute of Industrial Engineers, Society of Manufacturing Engineers, American Society for Engineering Education and National Science Foundation. He is the chair-elect of the Council of Fellows of the Institute
    of Industrial Engineers.

    Areas of Interest:
    Dr. Cohen's interests include micro/nano properties and processing, plastic deformation processes, and tribology.

    Selected Publications:
    • Hunter, Lawrence W., White, James W., Cohen, Paul H., Biermann, Paul J., "Materials
    aging problem in theory and practice", Johns Hopkins APL Technical Digest (Applied
    Physics Laboratory), October/December 2000, v 21, n 4, p 575-581.
    • Cohen, Paul H., Biermann, Paul J., Uy, O.Manuel, "Materials development, analysis, and
    testing within the Steven Muller Center for Advanced Technology", Johns Hopkins APL
    Technical Digest (Applied Physics Laboratory), Jan-Mar 1991, v 12, n 1, p 39-45.
    • Cohen, Paul H., Melloy, Brian J., Wysk, Richard A., "Impact of the SME foundation on
    Manufacturing Engineering Education at Penn State", SME Technical Paper (Series) MS,
    • Cohen, Paul H., Black, J. T., "Development of a Standard Machining Data Machine",
    Manufacturing Engineering Transactions, 1980, p 258-226.
    • Cohen, Paul H., "Friction between deformable surfaces in machining", IIE Annual
    Conference and Expo 2007 - Industrial Engineering's Critical Role in a Flat World -
    Conference Proceedings, 2007, p 1173-1178.

  • Mr. Steve Jones

    Professor of Organizational Behavior, Kenan-Flagler Business School, University of North Carolina at Chapel Hill

    Steve Jones has international experience developing strategy, leading change and building organizational capability in a variety of industries.  Jones served as Dean of UNC Kenan-Flagler from 2003-08. Prior to becoming dean of UNC Kenan-Flagler, he was CEO of Suncorp Metway Ltd., one of the 25 largest companies in Australia.  He received his MBA with distinction from Harvard Business School and his B.A. in economics from UNC-Chapel Hill, where he was a Morehead Scholar.

  • General Paul J. Kern, USA (Ret.)

    Senior Counselor, The Cohen Group

    GEN Kern served as President and Chief Operating Officer of AM General from August 2008 through January 2010. He is currently a Director with ITT and iRobot Corporations, and a member of the CoVant Board of Managers. Since retiring from the Army in 2005, he has held the Class of 1950 Chair for Advanced Technology at West Point, was a Vice President for Battelle, and a Director on the Anteon and EDO boards.

    GEN Kern retired after almost 38 years with the US Army as the Commanding General of the Army Materiel Command. The command of more than 50,000 personnel has worldwide responsibility for supply and maintenance support to the Department of Defense, manages the Army depot system, and conducts research for all the ground and rotary wing equipment. In June 2004, the Secretary of Defense tapped GEN Kern to lead the military’s internal investigation into the abuses at the Abu Ghraib prison in Iraq, a compelling assignment that he handled with integrity and resolve. Previously he served four years as the Department of the Army Military Deputy for Research, Development and Acquisition. In 1996-97 he was the Commanding General of the 4th Infantry Division, Mechanized, where they developed the organization, tactics, techniques, and equipment implemented in today’s networked force. From 1993 to 1996 he was the Senior Military Assistant for Secretary of Defense Bill Perry and played a key role in International deliberations in South America, the former Soviet Union, the Middle East, and the Balkans. In 1991 he led the 2d Brigade of the 24th Infantry Division in the attack into Iraq. He began his career commanding operational units as a platoon leader and troop commander in the Blackhorse Regiment in Vietnam.

    GEN Kern graduated from West Point in 1967 with a Bachelor of Science degree. He holds Master Degrees in Civil and Mechanical Engineering from the University of Michigan and was elected to the National Academy of Engineering in 2006. He is a National Security Fellow from the J.F. Kennedy School, Harvard University and a member of the Council on Foreign Relations. He belongs to the Association of the United States Army and the Society of Automotive Engineers, and is an adjunct professor at the University of Southern California and on the Mechanical Engineering Advisory Board at the University of Michigan.  He has a unique career which blends technical expertise, combat operations, program management, policy development, and advisor to senior political leaders.

  • Dr. Rusty King

    Professor and Director of Graduate Programs, Edward P. Fitts Department of Industrial and Systems Engineering, North Carolina State University

    Russell King is an Alumni Distinguished Graduate Professor of Industrial Engineering at North Carolina State University and has been on the faculty since 1985.  Previously, he worked as a Systems Analyst for Dynamac Corporation of Rockville, Maryland and the Naval Aviation Depot at the Jacksonville Naval Air Station.  He received a Bachelor’s degree in Systems Engineering and a Master’s and Ph.D. in Industrial Engineering from the University of Florida.  His research interests include analysis, control and scheduling of production and logistics systems.  He is a Fellow of the Institute of Industrial Engineers.

  • VADM Walter B. Massenburg, USN (Ret.)

    Senior Director, Mission Assurance Business Execution, Raytheon Integrated Defense Systems

    Mr. Massenburg is President of LeadByEx, Incorporated; a woman owned, small business focused on senior executive coaching, teaching acquisition and logistics enterprise management, and consulting for the aerospace and defense
    industry. In 2009, he was selected as an Executive Fellow with the Institute for Defense and Business affiliated with the University of North Carolina.

    Through 2009, Mr. Massenburg was Vice President and General Manager for Readiness Sustainment in the Support Solutions Line of Business at BAE Systems, Inc. He was responsible for creating the model, building the logistics functionality, and creating new business opportunities for robust “through life” care of integrated systems and electronics products.

    Mr. Massenburg retired from the Navy after a successful 38 year career in April 2007. His last assignment in the Navy was Commander, Naval Air Systems Command, Patuxent River, Maryland where he headed a team that included more
    than 27,000 program managers, aircraft maintenance artisans, engineers, acquisition experts, test pilots, and logisticians that provided cost-wise readiness and dominant maritime combat power to improve the integration,
    efficiency, and effectiveness of the Navy/Marine Corps aviation team.

    A native of Baltimore, Maryland, Mr. Massenburg received a Bachelor of Arts degree in Physics from Washington and Jefferson College. He holds Master’s degrees in Systems Management from University of Southern California and
    National Security and Strategic Studies from the Naval War College, Newport, Rhode Island and is a graduate of the Program Management and Executive Program Management curricula at the Defense Systems Management College.

    His career as a Naval Aviator began in 1970 and included many tours in Patrol Aviation eventually rising to command of Patrol Squadron Six in the late eighties. After his operational tours, he became involved in acquisition, serving several tours within the Naval Air Systems Command. These included service in the Maritime Surveillance Aircraft Program Office as Deputy Program Manager for the P-3 Anti-Surface Warfare Improvement Program and later assumed command of the Maritime Surveillance Aircraft Program Office.

    After his promotion to Flag rank, he assumed leadership and management responsibility as Assistant Commander for Logistics in 1999 and then as Assistant Commander for Aviation Depots in 2003. He was promoted to Vice Admiral and was assigned as COMNAVAIRSYSCOM in November, 2003. From 1999 – 2007, he served as the Chief Operating Officer of the Naval Aviation Enterprise (NAE). In this capacity, he and other Naval Aviation stakeholders engineered a warfighting partnership where interdependent issues affecting multiple aviation commands were resolved through a Board of Directors led by a single process owner. He was the chief architect of the business model for the entire Navy, called the Navy Enterprise, which has been implemented by the Chief of Naval Operations and continues to mature.  He has numerous personal military decorations including the Navy Distinguished Service Medal and three awards of the Legion of Merit. In addition, he was inducted into the Baltimore City College High School Hall of Fame in 2002, received the Society of Logistics Engineer’s Founder’s Medal in 2004, and received the Washington and Jefferson College Alumni Achievement Award in 2005.

  • Dr. Al Segars

    Chair and PNC Bank Distinguished Professor of Strategy and Entrepreneurship, University of North Carolina at Chapel Hill’s Kenan-Flagler Business School

    Dr. Albert H. Segars is the PNC Bank Distinguished Professor at UNC Chapel Hill’s Kenan-Flagler School of Business. He is also the Chairperson of the school’s Strategy and Entrepreneurship Area as well as the faculty director of UNC’s Center for Sustainable enterprise.

    Al’s area of research, teaching and consulting expertise include innovation, technology management, as well as entrepreneurship. He has written numerous articles on these topics within the context of strategic planning, product innovation, financial investment, logistics, supply chain, and corporate sustainability.

    His research has been recognized as “Best in Practice” by The Financial Times, The Wall Street Journal, The Society of Information Management (SIM), The Society for Logistics Engineers (SOLE), as well as The Association for Computing Machinery (ACM). Current research projects by Dr. Segars are funded by The National Science Foundation, Carnegie Bosch Institute, The Kaufman Foundation, Bank of America, The Defense Logistics Agency, The Department of Navy, The Medical Logistics Agency, CIBER, and Duke Energy.

    Along with his work in academe, Al was a founding partner of two successful technology startups. He and his brother (Dr. Paul Segars of Duke University) are currently involved in an early stage startup that converts radiology images (digital phantoms) into 3D models for use in calibrating medical equipment.

    Al is a frequently invited speaker for corporate and academic engagements. He provides expert analysis and interviews in media outlets such as The Wall Street Journal, USAToday, The Washington Post, BusinessWeek, CNN, CIO Magazine, The New York Times, National Public Radio, The Financial Times, as well as numerous newspapers and trade journals. He is a featured commentator of The Wall Street Journal’s Startup Journal website ( and is also frequently called upon to provide opinion and perspective for leading investment and venture capital firms.

  • Dr. Paul Stanfield

    Associate Professor, North Carolina A&T State University

    Dr. Paul Stanfield is Associate Professor and former Chair of the Department of Industrial and Systems Engineering at North Carolina A&T State University. Additionally, Dr. Stanfield serves as advisor, instructor and researcher for the Institute for Defense and Business and the Center for Excellence in Logistics and Technology (LOGTECH). He is the former President of ABCO Automation, an 80 employee engineering consulting firm.

    In addition to teaching, Dr. Stanfield has helped develop the Logistics Engineer concept with the Army and consulted with all branches of the military and over 30 private companies including:

    • Department of Defense
    • Lockheed Martin
    • Bosch/Siemens
    • PPG Industries
    • Miller Brewing
    • Philip Morris

    His research interests include supply chain system modeling, life cycle management, and asset-based system engineering. He is a winner of the Institute of Industrial Engineers UPS Minority Advancement, Outstanding Young Industrial Engineer in Education, Pritsker Doctoral Dissertation, and IIE Graduate Research Awards. He has also twice been awarded the Department of Industrial and Systems Engineering Faculty of the Year Award.

    Dr. Stanfield received his B.S. in Electrical Engineering, M.S. in Industrial Engineering/ Operations Research, and Ph.D. in Industrial Engineering from North Carolina State University and his M.B.A. from University of North Carolina – Greensboro.

  • VADM Paul Sullivan, USN (Ret.)

    Vice President, American Centrifuge & Chief Engineer

    Paul E. Sullivan is vice president, American Centrifuge and chief engineer for USEC Inc. He is responsible for the deployment and commercial operations of USEC’s next-generation uranium enrichment technology, the American Centrifuge. Sullivan oversees all aspects of the American Centrifuge technology’s research and development and the construction of the American Centrifuge Plant in Piketon, Ohio.

    Mr. Sullivan previously served as vice president, operations, for USEC Inc, where he was responsible for USEC’s production operations at the Paducah, Kentucky, gaseous diffusion plant and for the Company’s U.S. Department of Energy contract work at the Paducah and Portsmouth, Ohio, plants.

    Prior to joining USEC, Mr. Sullivan, a 34-year veteran of the U.S. Navy, served as the Commander of the Naval Sea Systems Command.  He previously served as Chief Engineer of the Naval Sea Systems Command and Program Manager of the Virginia and Seawolf submarine classes.  Sullivan’s leadership led to the delivery of 22 new ships, 63 major ship overhauls and more than 140 private sector overhauls.

    Sullivan graduated from the U.S. Naval Academy with a bachelor of science degree in mathematics and holds dual degrees of master of science (naval architecture and marine engineering) and ocean engineer from Massachusetts Institute of Technology.

    USEC Inc. (NYSE: USU), a global energy company, is a leading supplier of enriched uranium fuel for commercial nuclear power plants.

  • Dr. Clay Whybark

    Macon Patton Distinguished Professor of Operations, Technology and Innovation

    Clay Whybark is Macon G. Patton Distinguished Professor Emeritus at the University of North Carolina Kenan-Flagler School of Business.  International manufacturing practices, supply chain management and manufacturing planning and control systems are among his areas of expertise.

    His industrial experience was with the Boeing Company and Douglas Aircraft.  He has served as a consultant to a number of corporate and governmental organizations in various parts of the world.
    Dr. Whybark has held positions at universities in New Zealand, Switzerland, China, Hong Kong, Peru, and Chile as well as Indiana, Purdue, Harvard, Arizona State, and Stanford in the United States.  He has taught in executive education and presented seminars, some in Spanish, throughout the world.  He is also a fellow and past president of the International Society for Inventory Research as well as a fellow and distinguished global leader of the Pan Pacific Business Association.

    The author of more than 200 papers and business cases (two of which won European POM case-of-the-year awards) in the areas of operations and logistics management.  Dr. Whybark is the author or co-author of several books, including Why ERP?, Manufacturing Planning and Control Systems for Supply Chain Management, and Global Manufacturing Practices.

Institute for Defense & Business
1250 Environ WayChapel HillNorth Carolina 27517 USA
Telephone: (919) 969-8008 Fax: (919) 969-6792